After a loooong period of consideration (and procrastination 🙈), I’ve decided to say goodbye to Bearhug Bunch.
I honestly can’t believe I’m typing these words — but it’s time.

There’s not one single reason behind it — it’s a mix of many. The current economy, the market, competition, and also personal reasons. Together, they made it hard to keep things running the way I wanted.

Bearhug Bunch has been my baby for the past 5 years — filled with color, chaos, late nights, and lots of love.
To everyone who ever supported, cheered, or simply wore a pair of Bearhug Bunch undies — thank you. You made this journey worth every bit of it. 💛

As part of closing this chapter, I’ve updated all prices on the website for a final clearance sale.
It’s the very last chance to get your favorite pieces before they’re gone for good.

I don’t yet know what’s next, but I’m excited to find out.

This may be goodbye for now…
but I hope to meet you again, in one way or another.

Big Love, Özlem