Our Story

Our story began five years ago, with a simple wish: to create clothing that brings joy, comfort, and care to little ones — and peace of mind to the grown-ups who dress them. What started as a small idea quickly grew into a beloved brand, worn and loved by thousands of happy kids (and adored by their parents too).

From the start, our mission has been to craft feel-good essentials using the softest GOTS-certified organic cotton — thoughtfully designed pieces that move with your child’s rhythm, stand up to their adventures, and wrap them in gentle comfort from morning to night.

And now, five years in, we’ve turned a new chapter. A fresh name, a fresh look — but the same heart and soul behind it all. Our rebrand is a celebration of growth, creativity, and our desire to reach more families, while staying true to what we’ve always stood for: playful comfort, conscious choices, and everyday magic.

We believe in slow fashion — in buying better, not more. In garments made with care, to be worn, loved, and passed on. Every piece is created to last longer, feel softer, and tread more lightly on the planet.

But beyond the fabric and stitching, this brand has always been about something bigger — the moments. The ones you can’t plan: early-morning giggles, late-night cuddles, spontaneous dances, wild imaginations, and soft, sleepy yawns.

As the founder, this brand has been a part of my own family’s journey, and I pour that same love and care into every piece we make. I’m endlessly grateful for the trust you’ve given us, and I’m so excited to continue growing alongside your little ones — through all the beautiful mess, magic, and milestones of childhood.

Thank you for being here. We’re so happy to share this story with you.

— With love,

Özlem